Concert Venues

And What You could Do About It

As I clicked on a popular music business forum, I has been greeted with a question. “Why won’t commercial radio performance music by Independent musicians?”

My reply to this individual has been as follows:

“As a former Operations Manager and Music Director on both the Comm and Non-Comm sides, Let me break the reason down for you.

Commercial Radio needs ratings to get paid from advertisers. Virtually all advertiser’s, on radio, are ad agencies. Ad agencies base their buys”" (sponsorships) on a fee per point (”"CPP”") basis. CPP is based on how a lot of thousands of fans a radio station may secure in a 15 minute period (or cume).”

a lot of commercial radio [Program and Music] don’t want to put thier ratings at risk, by airing an ‘untested song’ on the air. So what these commercial radio directors do, is, air music based on the national charts offer d by Radio and Records, Broadcast Data Systems (BDS) and Billboard.

The charts are mainly influenced by the major labels via promotions and strategic alliances.

Your best best is to do prefer Knarles Barkley. Knarles Barkleys’ single “Crazy” went #1 on the Web and radio couldn’t endorse but to get them the single on the air.

Get your music on music submission web site s, make some noise on the Internet, and get a CD Baby.com account so you can get your music on iTunes and start promoting.”

I suggested this because the music business is going digital. Clear Channel has a partnership with GarageBand.com where they’ll feature a certain amount of new performers every week in on their web site. Since Clear Channel is the biggest and most innovative wide caster in the music business, it is just a matter of time before the other cowardly copy-cat wide casters will follow suit.

The world is going digital, while radio continutes to operate using an analog business model. You may be successful in the music business if you vary your marketing model from analog to digital.